Approached by Sperry to create a 2015 Holiday campaign that would embody the adventurous and nautical spirit of the brand, while still conveying a Holiday message and feel. Using winter seascapes as the inspiration, the use of icy blues and abstract graphic elements I was able to create a design language that could be carried out through multiple platforms such as retail, web and social media. (See Digital: Sperry: Holiday / 12Days for examples of digital work).
Above: Bag Stuffers to promote Sperry Holiday promotion.
Above: Sperry Holiday Windows
Above: Example of in-store table display for Sperry Holiday.
Above: Sperry Holiday / Gift of the Week hangtags.