Crafted. Refined. Seaworthy. The focus was Sperry's Spring 16 Gold Cup line; the challenge was to create a premium-feel display. The window and in-store displays needed to convey the craftsmanship and quality of the Gold-Cup line, appeal to a younger audience (16-25 y/o), be easily reproduced, adapt to multiple window sizes and come in on budget. Final budget covered all production for custom display pieces and printing for Sperry's 35+ specialty stores.
Spring 2016 Featured Window Display: Gold Cup
Spring 2016 Featured In-Store Wall Display: Gold Cup