Photo shoot concept and art direction for Converse's Spring 2012 Global Campaign. The photo shoot featured 3 major cities across the US; New York, Austin and Los Angeles. In each city we worked with a local photographer who was tapped into our youth market. The cast for this shoot was choosen in collaboration with each photographer. Models are friends of the photographer and with each other in order to achieve authenticity and to capture real moments. Each city was given a Spring/Summer theme to help aide in the direction of the shoot, see mood boards below for more information.
***photography credit ***
(NYC) Emiliano Granado http://emilianogranado.com
(Austin) Tamara Lichtenstein http://www.tamaralichtenstein.com
(LA) Magdalena Wosinska http://magdalenawosinska.com
Converse SP12 Photo Shoot Mood Board: NYC, Summer in the City
Converse SP12 Photo Shoot Mood Board: Austin, American Graffiti
Converse SP12 Photo Shoot Mood Board: Los Angeles, Summer Essentials
photo credit: Emiliano Granado http://emilianogranado.com
photo credit: Emiliano Granado http://emilianogranado.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Tamara Lichtenstein http://www.tamaralichtenstein.com
photo credit: Magdalena Wosinska http://magdalenawosinska.com
photo credit: Magdalena Wosinska http://magdalenawosinska.com
photo credit: Magdalena Wosinska http://magdalenawosinska.com
photo credit: Magdalena Wosinska http://magdalenawosinska.com
photo credit: Magdalena Wosinska http://magdalenawosinska.com
photo credit: Magdalena Wosinska http://magdalenawosinska.com
photo credit: Magdalena Wosinska http://magdalenawosinska.com